Travis Mattern
Nickname: wuzz
Hometown: Sydney (St George)
Session Name:
Boost Retention with Online Challenges
What year did you first attend FILEX?
2016
What year did you first present at FILEX?
2016
What does an average working day look like for you?
Working from home, I enjoy a sleep, so I crawl out of bed to the office and enjoy a big brunch with my Dad most days.
What’s the most rewarding part of your role?
I’m a teacher at heart. I love helping people learn and improve.
And the most challenging?
Anytime running a business is stressful. So just the general day to day.
What would you be doing if you hadn’t followed this career path?
I’m a Primary School Teacher and I do miss it greatly. I would love to be able to casual teach a few days a week.
What 3 traits define you?
Inquisitive, observant, devils advocate
What’s one thing you couldn’t live without?
Milk
What’s your favourite thing in the world to do?
I can’t say I have a single favourite thing. Most of them would revolve around training, sleeping and xbox (as a bit of a guilty pleasure)
Favourite Game of Thrones Character?
Short guy – trion? Enjoyed Game of Thrones, but didn’t love it.
One book you recommend every Fitness Professional should read?
I’m going to say podcasts – Bootcamp Blueprint, Fitness Business Podcast – Plus there are tonnes more!!
Website: fitnesseducationonline.com.au
Instagram: @travis_the_kettlebell_guy
Facebook Group: Fitness Education Online Community
…….
Dan Henderson
Nickname: Dan
Hometown: Sydney
Session Name:
The Movement Restoration Blueprint
What year did you first attend FILEX?
2014
What year did you first present at FILEX?
2014
What does an average working day look like for you?
Walk with my partner as we enjoy a morning coffee, stand up meeting with my team, sales presentations, content design and delivery and coaching my mastermind clients
What’s the most rewarding part of your role?
Seeing my clients make a massive impact on this great industry.
And the most challenging?
Leading my team
What would you be doing if you hadn’t followed this career path?
Corporate Sales Executive for a Sports Team
What 3 traits define you?
Passionate, Driven and Coachable
What’s one thing you couldn’t live without?
My partner and kids… Right now, ‘The Last Dance’ documentary
What’s your favourite thing in the world to do?
Ocean run and swim
Favourite Game of Thrones Character?
Arya. What a weapon!
One book you recommend every Fitness Professional should read?
Purpose Driven Movement ๐ If not my own book then ‘High Performance Habits’
Website: www.functionaltraininginstitute.com
Instagram: the_coach_of_coaches
Facebook Group: https://www.facebook.com/groups/fitbusinessaccelerator/
…….
Jen Dugard
Nickname: Jen
Hometown: Stoke-on-Trent, England
Session Name:
Why understanding your life values is more important than ever before
– one of my absolute FAVORITE business subjects
What year did you first attend FILEX?
Eek – a LONG time ago!
What year did you first present at FILEX?
2019 on my fourth year of application – never give up!
What does an average working day look like for you?
Getting up around 5.30 to walk the dog, being mum, school drop off (or juggling home school in our current life), a run or weights/crossfit session, grabbing a coffee and aiming to start work by 9.30 -10am a bunch of zoom calls and working on my GSD (Get Shit Done) list. I also aim to meditate BUT it doesn’t always happen. THEN becoming mum again and often times a taxi driver getting them to and from all of the things (enjoying NOT doing that through this period) – I don’t mind a bit of TV downtime of an evening or chilling with hubby
What’s the most rewarding part of your role?
Raising two amazingly challenging children and trying not to mess them up too much! In business – supporting trainers to support more and more mums through further technical education and buidling their business.
And the most challenging?
Creating boundaries around work and home at times – I’ve got better at this over the year because you HAVE to and I want to be present with my kids.
What would you be doing if you hadn’t followed this career path?
One of my first jobs was an illusionists assistant so who knows ๐
What 3 traits define you?
Im driven, if a little stubbon – I love rising to a challenge. Naturally intuative which I’ve learned to listen to more and I’m a pretty emotional person – I feel all the feels!
What’s one thing you couldn’t live without?
My kids and husband are my main priority – it’s interesting the further along lifes jounney you get the less you can find that you can’t live without….. Don’t mind a bit of daily chocolate too ๐
What’s your favourite thing in the world to do?
Finding the highest point at sunrise or sunset in a new place – ideally with a 360 degree view!
Favourite Game of Thrones Character?
Un-friend ๐
One book you recommend every Fitness Professional should read?
Daring Greatly by Brene Brown – for life, for parenting, for business, for everything
Website: www.bodybeyondbaby.com.au
Instagram: @jendugard @bodybeyondbaby @safereturntoexercise
Facebook Group: FitPro’s for Mums
…….
Jono Petrohilos
Nickname: j-z
Hometown: Sydney, Australia
Session Name:
Boost your retention with Online Challenges
What year did you first attend FILEX?
2010
What year did you first present at FILEX?
2016
What does an average working day look like for you?
wake up at 5am… read til 6am… visualise until 630am… work my ass off from 7am-7pm… visualise 7pm-8pm… read 8pm-9pm
Whats the most rewarding part of your role?
Helping trainers do something they didn’t think they could do
And the most challenging?
Enforcing the strong “no d&6kheads policy” I have in my community Facebook Group
What would you be doing if you hadn’t followed this career path?
Either a WWE wrestler or an Uber Eats driver
What 3 traits define you?
Cheeky, Confident, Give zero f^&ks
What’s one thing you couldn’t live without?
My bed
What’s your favourite thing in the world to do?
Watch people do the savage dance on Tik Tok
Favourite Game of Thrones Character?
Cersei Lannister
One book you recommend every Fitness Professional should read?
The Bootcamp Blueprint: Jono Petrohilos and Travis Mattern
Website: fitnesseducationonline.com.au
Instagram: @jono_petrohilos
Facebook Group: www.facebook.com/groups/fitnesseducationonline
…….
Joey Toutounji
Nickname: Joey
Hometown: Sydney
Session Name:
Market Your New Virtual Fitness Using Social Media
What year did you first attend FILEX?
2017
What year did you first present at FILEX?
2020
What does an average working day look like for you?
Wake up gratitude practice & movement, family time and organise kids for the day, then check in with my team in the morning, followed by coaching sessions/workshops with my COM ninjas, creative time working on our programs, coffee/outdoor break for fresh air and team wrap up at end of the day. Family time, gratitude practice before bed.
Whats the most rewarding part of your role?
At the end of the year we give out awards to our clients. It makes my heart full when we share their stories of the journey of how far they have come and all they have gained in their business. Seeing my clients reach their ultimate goals is the most rewarding part of what I do.
And the most challenging?
Time! So many things to do… always ๐
What would you be doing if you hadn’t followed this career path?
Prob go back to being a PE teacher
What 3 traits define you?
Positive, Heartcentred, Caring
What’s one thing you couldn’t live without?
My family
What’s your favourite thing in the world to do?
Travel
Favourite Game of Thrones Character?
Oh no Jono may unfriend me…. I don’t watch Game of Thrones
One book you recommend every Fitness Professional should read?
The Four Agreements by Miguel Ruiz
Website: commarketing.com.au
Instagram: https://www.instagram.com/feelgoodjoey/
Facebook Group: https://www.facebook.com/groups/crushyourfitnessmarketing/
…….
Richard Toutounji
Nickname: Rich
Hometown: Sydney
Session Name:
Studio Success Secrets
What year did you first attend FILEX?
Around 2000
What year did you first present at FILEX?
2017
What does an average working day look like for you?
Ocean swim or workout, family time then kick start work day with a team meeting, then day filled with a mixture of presenting workshops, strategy sessions and working in and on the business.
Whats the most rewarding part of your role?
Seeing something start from nothing and the growth journey.
And the most challenging?
The unknown path you must embark upon sometimes in order to grow.
What would you be doing if you hadn’t followed this career path?
Running another type of business to help people
What 3 traits define you?
My health
What’s one thing you couldn’t live without?
My health
What’s your favourite thing in the world to do?
Travel, hang with Joey & my Boys while growing a new business concept
Favourite Game of Thrones Character?
(if you don’t watch Game of Thrones… don’t worry about answering this question… and unfriend yourself from my Facebook please)
One book you recommend every Fitness Professional should read?
The E Myth: Michael Gerber
Website: https://www.instagram.com/richardtoutounji/
Instagram: https://www.instagram.com/richardtoutounji/
Facebook Group: https://www.facebook.com/groups/crushyourfitnessmarketing/
…….
Justin Tamsett
Nickname: JT
Hometown: Sydney
Session Name:
29 Actions to Reopen & Catapult Your Business
What year did you first attend FILEX?
1991 – before many of you were born
What year did you first present at FILEX?
1999 – every year since then!
What does an average working day look like for you?
Workout – > Socials -> Working with clients on their business -> Socials -> Family time (coaching my daughter’s netball team)
Whats the most rewarding part of your role?
Not seeing clients implement an idea & them get personal reward (thats pretty awesome though) but seeing the deep friendships that are made through Australia most unique and longest operating business development program: The Fitness Industry Roundtables.
And the most challenging?
Always selling to get new clients or opportunities
What would you be doing if you hadn’t followed this career path?
PE Teacher.
What 3 traits define you?
Resourceful; loyal; fun
What’s one thing you couldn’t live without?
My phone
What’s your favourite thing in the world to do?
Travel – lucky as I do lots of it!
Favourite Game of Thrones Character?
Tyrion Lannister
One book you recommend every Fitness Professional should read?
Fit Pro’s – Start With Why for clear understanding why they are in this industry; Business fit pros – People Buy You for an understanding on how to sell; and Business fit pro’s with a Team – Five Dysfunctions of a Team to understand how to have a bunch of people work like a team.
Website: www.ActiveMgmt.com.au and www.FitnessBusinessPodcast.com
Instagram: @ActiveManagement and @fitnessbusinesspodcast
Facebook Group: https://www.facebook.com/groups/activemanagementcommunity/
…….
Nardia Norman
Nickname: Nards
Hometown: Hastings, NZ
Session Name:
Elite Onboarding – Reintegrating Your Clients When the World Returns to ‘Normal’
What year did you first attend FILEX?
2006
What year did you first present at FILEX?
2007
What does an average working day look like for you?
Im pretty predictable. I’ve been working at home for years so I have a pretty good routine in place. I normally get up 5.30 – 6am, go for a walk, eat breaky, journal, listen to something inspiration/read something inspirational then get into the day. I pretty much stick to 90 min work blocks throughout the day with regular breaks that include training (and now since COVID – training at home), watching a sneaky 30 min show on Netflix, stretching and staring at a wall (for reals – this helps me stay sane!). I make sure I switch off by 6 pm at the latest each night to chill with Hubby. I;m a big belieer in creating lifestyle freedom by being disciplined with your schedule.
Whats the most rewarding part of your role?
In the Biz Coaching arm of my business I LOVE seeing my Fit Pro clients have massive ‘ah- ha’ moments in their business. When they realise that they CAN create the business they desire by valuing themselves and learning to back themselves in their business decisions. It’s sooo freaking rewarding to watch them step up and become leaders in their fitness community, and I love it when they start making the revenue they deserve. In my education arm, it’s similar – I love watching Personal Trainers finally ‘get it’ when it comes to training women. All of a sudden all the pieces of exercise physiology, psychology and programming gel together and they get excited because they have an evidence based framweork that helps them help their female clients reach their potential.
And the most challenging?
Integrating many moving parts in my business and also maintaining a ‘beginners’ mindset. Having been in the industry for 20 years it’s easy for me to forget the challenges that newish trainers face so I have to constantly listen and tune into what my audience are saying and what they are struggling with, in order to best serve them.
What would you be doing if you hadn’t followed this career path?
I would def have a similar business – one where teaching, learning and having adventures were invovled.
What 3 traits define you?
Hmmm – my outstanding humour …. kidding! I’m not that funny :). I’m an action taker and like to perform at high levels (in all areas of my life), I value Integrity, so operate with truthfulness and integrity in mind at all times, and I’m super curious – I like to know all the things about all the things
What’s one thing you couldn’t live without?
My husband Mike. He is my rock, best friend, biggest learning curve and advisor. He calls me forward every single day, and because of our relationship I am able to pursue my dreams and passion. Also, chocolate – I have it every day ๐
What’s your favourite thing in the world to do?
Hiking and being in the middle of nowhere surrounded by nature.
Favourite Game of Thrones Character?
(if you don’t watch Game of Thrones… don’t worry about answering this question… and unfriend yourself from my Facebook please) As cliche as this is – Deanerys Targaryen …. she was badass (until she lost the plot at the end)
One book you recommend every Fitness Professional should read?
This is specificlaly for female fit pro’s – Sacred Success, A course in financial miracles by Barbara Stanny
Website: www.nardianorman.com
Instagram: @nardianorman
Facebook Group: https://www.facebook.com/groups/fitnesscoachingtribe
…….
Vanessa Leone
Nickname: Ness, Nessa, Nessy, Curly, Sonic, Sunshine
Hometown: Melbourne, Currently live in Sydney
Session Name:
Innovations in Programming & The BIG Workout
What year did you first attend FILEX?
2011
What year did you first present at FILEX?
2014
What does an average working day look like for you?
Currently driving to different locations in Syd to deliver 1:1 PT sessions, come home to do online training with VA trainers, consulting or online classes & PT sessions! In between my amazing BF cooks me the most delicious food to keep me going
Whats the most rewarding part of your role?
Being able to help clients and trainers during lockdown in many different ways.
And the most challenging?
Fitting everything I want to do into a day
What would you be doing if you hadn’t followed this career path?
Probably a paramedic or a police investigator or a spy ๐
What 3 traits define you?
My smile, my hair and my height ๐ haha. Or my determination (stubbornness), adaptability and desire to help
What’s one thing you couldn’t live without?
Pasta
What’s your favourite thing in the world to do?
Eat amazing food and travel with my BF
Favourite Game of Thrones Character?
Probably Sansa Stark because I think she does a huge amount of learning and then becomes a total boss without going mad like Daenarys.
One book you recommend every Fitness Professional should read?
Anatomy Trains
Website: https://www.youtube.com/channel/UCPjQ4ywdXvi41RGgqX31AKw?view_as=subscriber
Instagram: @vlmovementtherapist
Facebook Group: https://www.facebook.com/vanessaleonemovetherapy/
…….
Thea Baker
Nickname: literally don’t have one – but a name I answer to alot is “Mummy”
Hometown: I consider my hometown to be George Town, Cayman Islands where I was born and lived as a child but also Cambridge in the UK where my parents are and of course Melbourne where I live now with my family.
Session Name:
Exercise as therapy
What year did you first attend FILEX?
Um, 2012 at a guess
What year did you first present at FILEX?
2019
What does an average working day look like for you?
Up at 6am, walk my puppy, get kids to school, go to either my studio or clinic depending on the day. I spend anywhere between 5 and 9 hours 5/6 days a week working in a client facing capacity largely with clients suffering PTSD, attachment trauma and the physical respresentation of that trauma. Then home to my family for some valuable reconnection and grounding.
Whats the most rewarding part of your role?
Helping clients heal
And the most challenging?
Helping clients heal ๐ On the worst of days that means ensuring they don’t kill themselves
What would you be doing if you hadn’t followed this career path?
History teacher
What 3 traits define you?
Does potty mouth count as a trait?! Probably, honesty which verges on straight-talking bluntness at it’s worst. Constant curiosity. Open.
What’s one thing you couldn’t live without?
My kids.
What’s your favourite thing in the world to do?
swim in the ocean – preferably a warm ocean
Favourite Game of Thrones Character?
Sorry…
One book you recommend every Fitness Professional should read?
The body keeps the score by Bessel van der Kolk
Website:? www.theabaker.com.au
Instagram: @theabakerwellness
Facebook Group: https://www.facebook.com/TheaBakerWellness/
…….
Emma Masters
Nickname: Em
Hometown: Fleet, Hampshire – UK
Session Name:
Creating Rockstar Online Instructions
What year did you first attend FILEX?
2014
What year did you first present at FILEX?
2017
What does an average working day look like for you?
Not sure if I have a typical day! But most will consist of: Training or movement such as a beach or nature walk, emails and marketing creation. Check in with any boutiques I’m working with, teaching class ( these days a couple of virtuals! ๐ ) multiple food stops! Meditation, touching base with friends, quality time with my partner ๐
Whats the most rewarding part of your role?
Assisting an individual or a business achieve their potential. For individual instructors those moments you see how far they’ve come in their journey, for business seeing a vision that we?ve constructed together come to life!
And the most challenging?
Without “set working hours” finding the balance between all things you want to achieve in a day
What would you be doing if you hadn’t followed this career path?
In my other life I was a musical theatre singer. So maybe in another version of life I’d stil be doing that!
What 3 traits define you?
Honest, Loving, Loyal
What’s one thing you couldn’t live without?
TRAVEL ( so missing that at the moment ) I’m a little bit of gypsy soul at heart.. If I’m allowed another…peanut butter
What’s your favourite thing in the world to do?
Anything in, on or around the ocean
Favourite Game of Thrones Character?
Daenerys Targaryen
One book you recommend every Fitness Professional should read?
Not just fitness – everyone should read “The Celestine Prophecy”
Website: experienceageconsultancy.com
Instagram: @ema_masters
